Boston UniversityCollege of Communication
AdLab
Ideas in motion.
Inside our work with Cellhub.
From understanding the brand to finding
its next creative direction.
Connection.
Without limits.
Without limits.
AdLabA connected brief.
Cellhub’s mission is to make enterprise mobility limitless. At AdLab, we’re exploring the brand, its audience and the opportunities that can shape its next chapter.
See the research and strategy
Project documents
01Scope of the workThe shared starting point: what the client needs and what the team will deliver.PDF02Brand ImmersionGetting to know the brand, its identity and the world it operates in.PDF03Brand AuditA closer look at the brand, its audience and the category around it.PPTX04Creative BriefTurning the business challenge into a clear direction for creative work.DOCX05Research ProposalA plan for learning what the brief alone cannot tell us.DOCX06Research QuestionThe questions guiding the team’s research into the brand and its audience.DOCX07Research ReportThe research findings, supporting evidence and implications for creative direction.Soon—
08Final PresentationBringing the strategy and advertising idea together for the client.Soon—
At the lab.
A photo journal of the process. Coming soon.
At the table
Work in progress
Presentation day