No Sleep — Off Stage

Long before I wrote my first creative brief, I was sitting behind a drum kit. Playing in a band taught me things no class could: how to listen before you play, how to hold a room for three minutes, and how a single beat, placed at the right moment, can change the energy of an entire crowd. I bring that to my work. I edit films to a beat map. I build campaigns that know when to be loud and when to leave space. And I spend a lot of nights at small shows, which is where many of my best ideas start.