Digital & Social
Crocs
Wear your band on your feet.
Proof it works: Crocs already turns sports fandom into footwear, one team at a time. Music fans are next.
The brief / 03
A festival activation where fans customize their clogs with band-themed Jibbitz, Crocs' own charms that snap into the holes of the shoe.
01Challenge
Crocs stays relevant through collaborations, but most are with celebrities and sports teams. Music fans had no way to make the shoe theirs.
02Insight
At a festival, fans wear their identity on everything: wristbands, t-shirts, glitter. Their shoes were the only thing left blank.
03Concept
Jibbitz Your Band. Customization booths at the festival gates, fan-voted charm designs and a charm swap on site. Every pair tells you who someone came to see.
Why it works
Festival fans already wear their identity on everything. Jibbitz let them do the same with their shoes, and turn each fan into a co-creator.
Jibbitz Your Band / Activation concept
From fan to co-creator.
- 01
Vote for a charm
- 02
Customize at the festival gate
- 03
Swap with another fan