Music & Culture

Zildjian

Since 1623. Still ringing.

Supplied visual reference

A full Zildjian setup. Four centuries of metal, ready for tonight's set.

The brief / 05

A campaign that connects four centuries of cymbal making with every drummer's first crash.

Music & CultureStrategy / Concept / Creative directionExplore the work / 7 images ↓

01Challenge

Zildjian has one of the oldest stories in music. But heritage alone doesn't speak to a young drummer saving up for a first cymbal.

Zildjian Since 1623 bus shelter poster — OOH · Concept executionOOH · Four centuries in four words, outside the rehearsal rooms where the next customer is loading in.

Zildjian Crash cymbal on a street billboard — OOH · Concept executionOOH · Four centuries in four words, outside the rehearsal rooms where the next customer is loading in.

02Insight

Every drummer remembers their first cymbal, and how long it took to save up for it.

Hammer marks on a gold Zildjian cymbal — Supplied brand referenceThe hammer marks are the craft. No two cymbals sound the same.

Zildjian K cymbal on a neutral background — Supplied brand referenceThe hammer marks are the craft. No two cymbals sound the same.

03Concept

Since 1623. Still Ringing. The First Crash challenge invites drummers to share the first time they hit a cymbal on stage. The best stories win a custom cymbal, hammered by hand.

Zildjian cymbals and drums on a black background — Supplied visual referenceFrom a first kit to a pro rig, the ring is the same.

Zildjian drum and cymbal setup — Supplied visual referenceFrom a first kit to a pro rig, the ring is the same.

Why it works

Heritage alone doesn't reach a young drummer. Every drummer's first crash does, and it connects 1623 to today.

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Music & Culture

Zildjian

Since 1623. Still ringing.

Supplied visual reference

A full Zildjian setup. Four centuries of metal, ready for tonight's set.

The brief / 05

A campaign that connects four centuries of cymbal making with every drummer's first crash.

Music & CultureStrategy / Concept / Creative directionExplore the work / 7 images ↓

01Challenge

Zildjian has one of the oldest stories in music. But heritage alone doesn't speak to a young drummer saving up for a first cymbal.

02Insight

Every drummer remembers their first cymbal, and how long it took to save up for it.

03Concept

Since 1623. Still Ringing. The First Crash challenge invites drummers to share the first time they hit a cymbal on stage. The best stories win a custom cymbal, hammered by hand.

Why it works

Heritage alone doesn't reach a young drummer. Every drummer's first crash does, and it connects 1623 to today.